Retail
Retailers can advertise their own products interactively in the DS System. The system itself can be treated as a promoter in the shop and give the customers the general info of the products. It can help to increase the brand awareness of a product and indirectly the sales volume as well.
The shop that sells the consignment items can also invite the distributors to place the advertisement in the DS system that can help to increase the income of the retail outlet indirectly.
 |
The DS system can take up the role as a PR, a channel to update the customers about the latest news of the company and the VIP clubs (If any), to keep contact with customers and build the intangible relationship with them.
Corporate
Digital Signage has been implemented in many big corporate offices having multinational presence, where it effectively takes care of the job of delivering the right message with the right impact to employees scattered across geographies.
 |
In corporate communication, it has been proven to be more effective than traditional posters or mailing. Listed below are a few use cases
a) Showcasing new service/products
b) Display Company mission and vision
c) Welcome message in the office lobby and conference room
d) General Corporate news flash/notice from management
Health Care
Digital signs are an effective way for medical providers to communicate with and educate patients while reducing clerical staff interruptions. Health providers can tailor their digital sign messaging specifically to their practices. Since patients and their families generally spend time in the waiting room, they are a receptive audience to passively receive basic information without having to read brochures or other printed health information.
Digital signs can post notices, and hours and services, feature staff members, promote healthy lifestyles, and describe and explain specific conditions or treatments. Cardiologists could explain the basics of coronary artery disease using slides and/or animations. Dermatologists could present information on skin cancer prevention.
Digital signs can also be used to give directions and to clearly communicate with multi-ethnic patients and their families in their own languages. Signs can also advertise community events such as cancer walks, blood drives and funding drives.
Transport
Digital Signage displays add sheen and glamour for Airports, Railway Terminals and Bus Terminals. They could be used for displaying the timing and route information of various operators plying that route.
In Airports they find a very common use in displaying flight landings and take off timings. Since this is a high utility display there is an avenue for revenue generation by displaying advertisements in the same layout as timings which is sure to reach the eyes of customers.